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Margaret Davis

Digital Marketing Specialist

San Francisco, USA    +1 234 567 8901

margaret.davis@website.com    www.linkedin.com/in/margaretdavis

Education

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Bachelor of Science in Marketing

University of Southern California · 2010–2014

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Master of Business Administration, Marketing Analytics

Northwestern University – Kellogg School of Management · 2015–2017

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Skills

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SEO Optimization Content Marketing Paid Media Advertising Email Marketing Automation Consumer Behavior Analysis Brand Development Data-Driven Marketing Integrated Campaigns + Add Skill

Certifications

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  • Google Analytics Individual Qualification (2023)
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  • Meta Certified Digital Marketing Associate (2022)
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Achievements

  • Drove a 200% increase in qualified leads through targeted digital campaigns
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  • Successfully rebranded a Fortune 500 company, boosting brand awareness by 60%
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Languages

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Professional Summary

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Marketing Manager with 8+ years of experience driving brand growth, digital campaigns, and customer engagement. Proven track record in developing strategies that boost ROI, enhance brand presence, and increase market share across multiple channels.

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Experience

Senior Marketing Manager · BrightWave Media

New York · Jan 2020 – Present

  • Led multi-channel campaigns that increased lead generation by 40% year-over-year.
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  • Developed brand positioning strategies that expanded market reach into 5 new regions.
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  • Managed a team of 12 marketers and improved campaign execution efficiency by 25%.
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Marketing Strategist · CreativePulse Agency

Remote · Aug 2016 – Dec 2019

  • Designed content strategies that boosted client engagement rates by 55%.
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  • Executed paid ad campaigns resulting in a 3x increase in conversion rates.
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  • Collaborated with cross-functional teams to deliver award-winning campaigns.
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Marketing Coordinator · Freelance

Remote · Jun 2014 – Jul 2016

  • Planned and executed email marketing campaigns with 35% average open rates.
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  • Developed social media calendars that grew small business followings by 60%.
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Projects

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  • Global Brand Refresh — redefined identity for a Fortune 500 client, increasing brand recognition by 30%.
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  • E-commerce Growth Campaign — scaled online sales by 200% through performance marketing.
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  • Content Hub Launch — built a content marketing engine driving 500k+ monthly visitors.
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References

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Laura Bennett

Chief Marketing Officer, BrightWave Media · laura.bennett@website.com (+1 234 567 8901)

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David Cooper

Account Director, CreativePulse Agency · david.cooper@website.com (+1 234 567 8901)

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